As this trimester I have been working and studying in the film of TVCs and promotional work, I have actually gotten the chance to get my self a real client to work for and actually have to deliver to. Being my first ever client-based work, I am happy it was something that is conventional and doesn’t have me having to work towards a small and hard to stick to demographics. Working as a professional production company I started a company called J.J.A.C which is the combination of my group members and how we combine our abilities and create our projects. Conquencidentilly the name is the combination of all our group members names. Creating two projects, one being an Experimental Film and the other a Product Advertisement. Our Third project for this year is a TVC for a tow truck company based in South Queensland. Having our oldest member of our group using their interests and knowledge of cars and the demographic we were creating the commercial for we were able to get a story really early.
Now being in the final Post Production stage of this commercial I can now reflect on how we went and what issues we had faced and look at solutions for the future in case the similar incidents were to pop up again. Starting with exposure of my original conceptions of working with a client, I shamefully believed that a client would provide exactly what they were after and seek us the production company to deliver to their image. Shocked and still frightened I had learned this trimester that we as the production companies and creators have to offer ideas to the client! In doing so hope that our ideas would differ to our competitors and be taken on board to deliver the commercial with a confined budget and strict time limit. Honestly still to this day, I am writing this post it still scares me of how much I will have to work outside the box to score work in the field of TVCs. However, in the light of the situation we as the production company for this commercial we were given complete creative freedom in which although is not seen as art in the creative industry it is still great to have the opportunity to add to our portfolio. Another preconception I had believed before entering the field of TVC, is that the client would be constantly there to support the creation of their advertisement. Learning quickly, I didn’t meet our client or even hear their voice or know what they looked like until we began filming. As everything was left in the hands of the producer I fell under command of the director, not the client, which I believed I would be monitored closely originally.
With this conception being exposed and proven wrong I found myself already in the stress of production beginning the fun and challenges that I was unaware to be upon us. Starting with the negatives of our production, we weren’t able to begin filming until 2 weeks after the filming of our second project. Hoping to get a headstart on filming we had many delays which pushed back our filming dates and trampled my time being in post-production and our chances of getting reshoots. With delays caused by our location not getting back to us, in addition to our paperwork not completely compiled we were delayed the first week. The second delay was due to the client itself, as they were unable to keep our first filming day available, putting us back another week. The third and final negative was the fact that we did not get our desired location for one of our scenes, thus causing us to not be prepared for our alternative. Without shots not been previously explored or planned in a shotlist for this alternative location for one of our scenes. The footage did not turn out the best giving our post-production process stress. With these unfortunate events occurring our post-production was pushed back a fair amount and gave us no chance at all to do reshoots with the alternate location that we had to use at late notice. Although there have been these negatives they haven’t been left forgotten for they hold the lessons to be learnt and implemented in my next project. Such as setting up pre-production for both the orignal locations and the alternative locations in addition to preplanning reshoots if they were needed. This will help us have better quality shots and time the process of post-production and the production better.
However big these negatives have been they still haven’t the positives that we experienced. For instance, during our final shoot day, we ended the day completely on time. In doing so gave us the opportunity the treat our actor to a coffee and properly thank them for joining us for this project. In addition, raise their spirits and make them feel appreciated for their hard work. With completing this I believe I have understood the importance of leaving a positive image of yourself to clients, cast, crew and even those who may interrupt or ask for help. In making sure the positive image is kept, we can in future work with them or get them to talk higher about us and our production company.
Looking at the requirements of this project and the set requests from the client, I believe at this current time we will fulfil them all. Although we have had faults and they have affected some parts of the end product, we are still trying our best and will be delivering something in the end with all our blood sweat and tears in it. Having the remaining stress of the project left in my hands, although gives me a lot of pressure. I certainly will take responsibility for my ability and what I lack to make up for what we can’t fix up in the production itself. With some of our requirements relating to the time frame of the final export, the usage of sharing the commercial, and the client’s request of promoting good vibes and a legal and safe presence. I know that we will do so, by giving them the final product in their requested time length while giving them full rights to do what they wish with the product in addition to doing nothing that will put them in a bad light and giving their audiences the already positive aspects which they are happy with.
Looking out our group and how we have come along from the start of pre-production and into the final stages and exports of the post-production stage. I believe we have learnt a lot and have a better understanding of where we need to improve and fix up to in future avoid the same mistakes we had already made. For instances the crucial importance of nailing pre-production and getting a location down as soon as possible. By any means even if it’s far. Which we eventually did, involving our production to be held in another state. In addition to working towards the creative plan and gaining the knowledge if the filming will fit with the impact, we are trying to make in addition fit the time restraints on the final export. For instance, the story we were trying to implement in our commercial with the footage we got did not time well with the time constraints of 30seconds in which had to involve more than needed post-production handling to stick to our requirements. In addition to the creative elements, I also believe the communication between our group could be massively looked at. Although most of the team were communicating, we were not communicating what needed to be communicated. For example the updates of each member and when they hand in a deliverable or announce that they are working on something which may be already worked on by another member. Having this better communication implemented earlier could have given us more time to fix the bigger issues that were present.
Other than that I do think we have worked together and at least created something at the end of the day, working on our strengths and stretching our weaknesses we have learnt a lot through these project and although this production company will come to an end, it was successful in reaching our goal of improving our skills with every step and leading us into the industry where we are so excited to enter.